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ASAP La Toya Jackson is committed to champion those causes that were near and dear to her beloved brother Michael's heart. "Michael always felt that his music was a platform for him to promote awareness of humanitarian, equality, world peace and ecological issues. He was extremely concerned about international global warming. His inspiration for writing the song "Earth Song" was to let people hear the voice of our dying planet."
La Toya has chosen to honor her bothers vision by creating a company that contributes to the conservation of water. Ms. Jackson conducted extensive research and found that the simple act of outdoor car washing is a major contributor to water waste and pollution. Toxic levels of chemicals, metals and hydrocarbons mixed in the detergent-rich water used to wash our cars flow down the street and into the storm drain and into our oceans, rivers and creeks. Also, washing one car with soap and water wastes an average of 80 to 120 gallons.
To help combat this problem, Ms. Jackson teamed up with Chemist Tunch Goren, the premier manufacturer of high quality waterless car care products. With over two decades of research and development in the waterless car care; Mr. Goren proved to be the perfect partner to create Auto Spa Amazing Products. She used the acronym ASAP for this product because she feels it's a problem that needs to be rectified NOW!
On Celebrity Apprentice La Toya named her team ASAP after this product.
